Opportunities are everywhere, but the fear of missing one often holds us back. April Shprintz dives into the myth of scarcity and what you must do to never lose another huge opportunity. Looking back to her sales experiences, April offers actionable insights to help you approach every situation with calm and clarity to unlock the biggest things in your career and life.
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Never Lose Another Opportunity By Doing THIS
Opportunities Are Like City Buses
Hi, there. I am so glad you’re here. A question that I get all the time from my clients is, “April, how do I make sure I don’t miss this opportunity?” I have great news for you. You can’t totally miss an opportunity. We are led to believe that. All of the marketing in the world is based on scarcity, “Once in a lifetime deal. Don’t miss this sale. You’re never going to see these prices again,” or in a business sense, “Go ahead and close that deal before they go away.” I had a sales leader who used to say, “Time kills all deals.”
I don’t think that’s true. Nor has it been true in my experience. I’ve closed over a billion dollars in sales and I can tell you with that experience and with selling since I was twelve years old, so for quite a few years, there is no such thing as an opportunity that is once in a lifetime. Opportunities are like buses. They come about every twenty minutes. If you miss one, catch the other one.
Opportunities are like buses. They come about every twenty minutes. If you miss one, catch the other one. Share on XWe can make it feel like it’s a disaster when it could just be happening for us. In that moment where you feel like you missed an opportunity, what if that’s because there is such a greater opportunity that you can have because you didn’t get that one that you thought you missed? How much more cool, calm, collective, and at peace would you be if you remembered that things were happening for you, not to you?
Keep in mind that there is no once-in-a-lifetime deal, whether it’s a car, a house, or something that you want to get. I love to buy things in consignment or a state jewelry sales, but I know that even if I’m in love with something, there’s going to be something else that I’ll love just as much if not more. When you’re in a relationship and things are getting rocky or the other person wants to leave that relationship, you hold on to it out of scarcity and think, “This is the best I can get. This is the best there is. This is all there is.” Honey, the head only takes one.
Keep in mind that even opportunities in personal relationships, friendships, and significant others are like buses too. There are more that are coming. If one exits your life, the one that comes back in is going to be even better. I promise you that. If you’re in your career thinking this deal, whether it’s a deal that you’re making as a founder in your business or it’s a sale that you’re looking to make or it’s a project that you’re working on, it is going to make your business. It is going to make your career.
Embrace The “This Or Better” Mindset
The thing is if it isn’t this one, it’ll be another one. We get do-overs all the time, In golf, they call it a mulligan. There are tons of mulligans in life. The best thing you can do is not grip that it has to be this one. Tell yourself, “This or better. This opportunity or something better,” because when you focus on that, your unconscious mind is looking for something better if this doesn’t work out, even before you start paying attention to it.
It also allows you to have that confidence that you need to go into any opportunity and any negotiation with that feeling of let’s do what’s best, let’s make a deal if it makes sense. or let’s part as friends. That confidence is something that will get you further in relationships and deals than just about anything else in the world. If you have good intentions to help people and to do what works best for everyone and you have that confidence, it’s incredible. A way that you show that you have that confidence is by offering a door out or a backdoor if you will.
Show other people that you have confidence by offering a door out or even a back door whenever necessary. Share on XGive People Space To Choose
This is more about sales but I tell you, I see it in personal relationships all the time. The idea is that you want someone to choose to do business with you, to choose to be friends with you, to choose to be involved in a business opportunity with you, rather than feeling pressured the moment that you let people know that they don’t have to do it. When I was in sales and even today in my business, I said, “We might not be the right people to work together, but you and I will be the best people to figure that out.”
Once someone knows that they can get up and leave, and there’s no issue, you will part as friends, they choose to be there and they will try harder in that interaction, whether it’s a business interaction or a personal interaction. That takes confidence and it takes the ability not to grip to a certain outcome, a certain person, or a certain deal because you know that again, opportunities are like buses. There’s one coming every twenty minutes. It might not feel like twenty minutes but in the whole scheme of things, that’s how fast they’re coming, and there is always another one for you. Always. Here’s to your success.
